Offering Free Online Tools as an SEO Strategy


Two examples of online tools being used to aid in SEO

There are two major components to the search engines algorithm: trust and relevance. This means that the search engine is trying to give results from sources that it trusts that are relevant to the search that’s being performed. Many of the strategies that are employed in SEO, such as link building and guest posting, aimed to build trust signals that will increase the likelihood of Google choosing that page as a search result. Offering free tools to visitors is another way to increase trust signals, yet it remains largely underused.


Neil Patel made a splash in the SEO world two years ago when he purchased Ubersuggest in 2017. Ubersuggest is a free keyword tool used to find new topics to write post about. It is widely used by SEOs throughout the world, and as a result, has serious technical requirements as far as its infrastructure. He is reportedly spending tens of thousands of dollars a month in simply hosting this tool because of the vast amount of traffic that it receive each day.

How Ubersuggest works

The Ubersuggest keyword tool is fairly simple to use. You simply go to the site, entry keyword, and it returns a long list of short phrases that contain that keyword. These phrases are not randomly generated, however. We will suggest mines Google autocomplete to find keyword phrases that actual users have entered into the search engine.

This can help a content planner to identify potential topics to write about. Simply seeing the right combination of keywords can enable the planner to think a topic that he or she knows will generate traffic but that he or she would never have come up with on their own.


Calc2Web is a tool for creating online calculators. If a website wants to create a custom calculator for some sort of application, this site can provide the tool needed.

Let’s say, for example, a realtor wants to create an online mortgage calculator for his website. He can go to Calc2Web, have the calculator created, and embed it on his website. This is can potentially have two major benefits.

The Benefits

The first and most obvious benefit of using a tool like this is that we can provide value to the visitors of the website. There are so many potential applications, ranging from anything that has to do with finance, two anything that has something to do with health, what pretty much any industry that uses quick calculations to make decisions.

There are undeniable brand benefits for providing such a valuable resource to customers. By creating an online tool that has the potential to become a widely used resource within an industry, a Business will have the opportunity to position itself at the center of their industry. In addition, providing value to Internet users creates goodwill, brand recognition, and of course opportunities to get Internet users to sign up for email lists and retargeting lists.

There is also a tremendous SEO benefit to employment tool such as this. People constantly search for things like “online weight loss calculator.” If your business work to build an online calculator for such a query and it manage to rank well for this search, it could result in significant search boosts for other pages on your website.

The key to obtaining this boost in search presence is to make sure that the calculator does exactly what the searcher is looking for. By fulfilling search intent, your website will generate positive user signals and trust in the eyes of the search engine, which in turn will give it the opportunity to pass link equity to other pages on your website. One can determine whether the tool is able to fulfill search intense by monitoring metrics such as dwell time. Upon creating the tool, you should have a good idea of how long it takes to music successfully. If your average dwell time seems to be way too short or way too long, there’s a good chance that you need to tweak your online calculator. The key is to provide searchers exactly what they want so that they end their searches; what we do not want is for them to returned to Google and click through the other results on the SERP, often known as “pogosticking.”