what is search engine optimization?
Search engine optimization is the process that a webmaster goes through to ensure that a website is structured in a way that search engines can easily understand what content is on it and clearly communicate what it is about. Search engine optimization can have a huge impact on the traffic there a business gets through its website; a website that ranks in the top three of Google is likely to get more traffic than all of the websites together that rank from number 8 to 100. This is why so many businesses dedicate so much time, effort, and resources to ensuring that their website ranks well.
What Do People Search For?
Search engine optimization, or SEO, begins with performing research to see what it is that people search for to begin with. For example a person that practices law may be a “law firm” to the government, or they might be an attorney professionally, but commonly, people refer to them as lawyers when searching online. This means that a law firm should be trying to optimize for the term lawyer, and probably the area of law or geographic area that they serve. There’s probably going to be an equivalent for whatever your business or industrious and there are a few tools out there that will help you research this topic.
How to get started in doing keyword research
The first thing that you’re going to want to do is sign up for an ad words account. This is it mean you’re going to do any actual paid search, but you are going to use the keyword planner tool that is in the upper right-hand corner of the ad words navigation. This too will give you relative search volume for different keywords, which will help you to decide what keywords you should be focusing on as you create a copy for your website. Another way to handle this is to go to Google trends and compare the search volume for different variations of terms related to your business. Are you a web design firm or web design company or web design agency? In other words how are you going to determine the terms of people are most likely to search for when they are looking for services such as your own.
User Friendliness is Important
The second part of performing search engine optimization is to make your website as user-friendly as possible. It is very important that users find exactly what they want on your website without going back to google; in other words, if someone comes your website searching for widgets and they do not go back to google, the surgeon will consider the quarry as having been for filled. In other words, the search engine knows that the user look for something and they found that on your website and they will from the ward you for this in the future by sending more users your way. But having a well-designed website that helps people to find what they want you will alternately increase your search rank. This includes having the right layout, having an a tractive layout, and having a website the loads quickly. Obviously, it’s also important to have a website that’s play as well on different devices.
Get links from authoritative websites
Lastly, the most important thing is to have links going from authoritative websites to your own. The best way to accomplish this is to create content that helps people with issues that they may have. Teach people how to make widgets how do you cook with widgets how to do whatever they could possibly want to do with widgets and eventually, other websites will find this content and link to it. The more of these links that you get the more likely you are to rank highly for the keywords that you wished for.